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TWO MORE: Brands Aiming to Score in Social Media and eCommerce
Inside a glass-walled fishbowl, workers sit monitoring an enormous bank of screens. Real-time data moves across in bright colors. But this isn't NASA, an operating room, or a financial bullpen. It's Gatorade's "Mission Control Center," which sits in Chicago headquarters and acts as ground zero for the brand's social media efforts, tracking movement and engagement across channels. And, according to PepsiCo's global Digital Head Bonin Bough, it also grabs attention internally, evangelizing the importance of social media by example. Want to hear more about how PepsiCo, Kate Spade, Heineken,...
Published By: Businessinsider - Wednesday, 25 January
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